Macy’s Gift Cards | 2018-2025
I played a key role in shaping Macy’s seasonal gift card collections, guiding projects from early concept through production and launch. I partnered with freelance illustrators and design agencies to art direct designs that stayed true to Macy’s brand while introducing fresh visual styles. I also created supporting marketing assets to help launch each collection across in-store and digital channels, including signage, POS toppers, printed onserts, LED Jumbotron videos, web banners, emails, and sitelets.
Contributing Illustrators: Erin McManess, Josie Portillo, Aura Lewis, David Doran, Sharlene Tuiasoa, Cindy Kang, Bailey Sullivan, Tanner Glaves, and SketchDeck Inc.
