Banana Republic (Contract) | 2025-2026
I adapted Gap Inc.’s multi-brand loyalty program for Banana Republic, creating omni-channel marketing assets that preserved the brand’s elevated, luxury feel while aligning with program guidelines. I designed a full suite of digital and print materials, including a responsive landing page, welcome brochure, email campaigns, in-store signage, acquisition materials, and web banners. Working closely with cross-functional teams, we delivered engaging experiences that attracted new customers, highlighted rewards, and supported a fast-paced program launch.