Thomas & Friends | 2017-2018
I helped elevate the digital presence of Thomas & Friends—an iconic and beloved brand—by creating engaging content across social platforms and web. Supporting key brand campaigns and initiatives, I developed digital assets for Facebook, Instagram, and Pinterest, as well as thomasandfriends.com. My work included web banners, homepage tiles, and article header images for DIY-themed parenting content. A key focus of our strategy was connecting with millennial moms through humorous, relatable, and culturally relevant content, which helped drive meaningful engagement across the brand’s social channels.
