Macy’s Loyalty Program | 2018-present
As a designer on Macy’s Star Rewards marketing team, I create printed and digital assets to engage loyalty program members. My work includes printed mailers, brochures, in-store signage, marketing emails, web banners, and sitelets. I collaborate with legal, marketing, and copy teams to launch campaigns that boost engagement among new and existing members. Notably, I played a key role in producing Star Pass mailers—printed direct mail that includes Star Pass coupons, sent to over 20 million loyal customers—handling typesetting, artwork, and print production. My efforts have helped position Star Rewards as one of Macy’s most significant business drivers.
