Hot Wheels 50th Anniversary | 2018
To celebrate its 50th anniversary, Hot Wheels launched a year-long campaign honoring the brand’s rich history and cultural influence. As part of the in-house marketing team, I developed a range of supporting digital media, including a dedicated anniversary webpage, branded videos highlighting key milestones in Hot Wheels history, and promotional assets for social media. A major focus was the Hot Wheels Legends 50th Anniversary Tour—a nationwide event series inviting fans, car collectors, and families to take part in immersive car shows. The campaign became one of the brand’s most successful initiatives of the year, driving significant engagement across digital channels.
