Fisher-Price | 2017-2018
As a digital designer on the in-house marketing team at Fisher-Price, I played a key role in shaping the brand’s digital presence across web, email, and social platforms. I created a comprehensive digital style guide for fisher-price.com, outlining the design standards for web banners, homepage tiles, and article headers. I also led the redesign of Fisher-Price’s responsive email newsletters, providing parents with curated content including educational articles, trending toys, and DIY activities. To boost social engagement, I developed culturally relevant and humorous content for Facebook, Instagram, and Pinterest—ranging from micro-content to parenting articles, crafts, and coloring pages. My work contributed to Fisher-Price’s ongoing success as one of the top-performing brands in the Mattel portfolio.
Fisher-Price.com
