Barbie | 2018
For Barbie’s 2018 campaigns, including You Can Be Anything and Cooking & Baking, I developed engaging digital content across multiple platforms. This included interactive, kid-friendly assets for Barbie’s PopJam channel—ranging from games and puzzles to creative activities—as well as parent-targeted social posts for Instagram and Facebook. I also contributed to art direction for Barbie photoshoots, including an edible DIY Dreamhouse made entirely of sugar. The resulting content helped drive engagement across Barbie’s social channels.
